Business Goals

Facilitating a business's transformation is a priority. We want to Imagine new store concepts to bring brands to life, to build a "direct to consumer" strategy for the CPA industry. Some of you want to transform their business within your category, others want to increase brand experience for stores across the whole group. For both expectations, our brand & retail consultants develop pragmatic solutions.

Customer experience

Our mindset for a holistic customer journey focuses on a User-centered global journey and a mix of phygital & human experiences. Our proprietary customer journey tool develops a seamless path and store experience aligned with your brand DNA.

Brand & Retail design

We imagine footprints and amazing look&feel to transform store destinations and fuel attractive customer journeys. We connect consumer needs, store traffic builders and company market strategy with powerful store concepts. We believe that brand engagement and in-store story-telling guide customer experiences and services in the loop.


Our implementation team develops specific methods and processes to measure, test and then bring your pilot stores to life and prepare your roll out schedule. Our team develops execution and roll out development methodologies.


Seamless blending of virtual and physical environments are changing the landscape.
Cultural transformation and new customer experience cycles are driving exciting retail concepts.

Don’t you want to be part of it?

News & Press releases



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Stratégie Design Award 2017: Grand Musée du Parfum wins gold award

Innovative concept store

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