CBA develops experiencial retail approach
Designs focus on seamless customer experience, branding, environments, versatile formats
Changing the game with agile brands, we work for companies across 5 continents
340 experts / 13 subsidiaries
Le Grand Musée du Parfum
Bring together in one place the olfactory experience of all French perfume houses
Oliviers & Co
Chooses CBA to accompany them in their international conquest
The authentic « Burger house » symbol of know-how and American Home spirit
Facilitating a business's transformation is a priority. We want to Imagine new store concepts to bring brands to life, to build a "direct to consumer" strategy for the CPA industry. Some of you want to transform their business within your category, others want to increase brand experience for stores across the whole group. For both expectations, our brand & retail consultants develop pragmatic solutions.
Our mindset for a holistic customer journey focuses on a User-centered global journey and a mix of phygital & human experiences. Our proprietary customer journey tool develops a seamless path and store experience aligned with your brand DNA.
Brand & Retail design
We imagine footprints and amazing look&feel to transform store destinations and fuel attractive customer journeys. We connect consumer needs, store traffic builders and company market strategy with powerful store concepts. We believe that brand engagement and in-store story-telling guide customer experiences and services in the loop.
Our implementation team develops specific methods and processes to measure, test and then bring your pilot stores to life and prepare your roll out schedule. Our team develops execution and roll out development methodologies.